The Breadman Organic Bakery was created by Steffan Klink in Nelson in 1993 when he moved to New Zealand from Germany.
In the intervening 25 years the demand for delicious, healthy and locally baked breads has just kept increasing - even before 'organic' became the fashion it is now... Steffan was way ahead of the market!
Where it all began - a Hop Kiln became a bakery
Now the bakery is based in Christchurch and owned by John and Cassandra Booth who have continued to bake and develop the fantastic breads, crackers and muesli that Steffan created more than 20 years ago. The unique German style of the breads and the European influence is maintained under the guidance of the German Head Baker who is assisted by a team of UK and Kiwi bakers.
Probably not very sexy, but it's simple and says what we are about. We don't have time (or inclination) for fancy corporate speak or gimmicky packaging - generally, we think that less is more.
So you will understand that we operate in the most ethical and sustainable way we can, not because we have to, or because it's trendy, but because we want to and we believe it's the right thing to do.
Our ethical beliefs put people before profit and we think of "sustainability" as dealing with like minded growers, suppliers and retailers. We buy locally wherever we can, partly to minimise our carbon footprint but mostly because we like to support local communities and small growers. We can't always buy Kiwi grown but we will always look for it as a preference and buy it unless there is a serious reason not to (and that's not necessarily just a price based decision).
Because we use high quality ingredients we will never be the cheapest bread. There is a significant increased cost to using organic ingredients, however we are confident that we do not charge any more than is necessary and fiscally responsible to manage a well run, safe and sustainable bakery.
Loyal customers and word-of-mouth recommendations help us to grow incrementally and our customers tell us that they are concerned about what they eat and value the high quality and health benefits that our products provide.
All buzz words for many businesses right now.
At The Breadman we have been practising all of that right from the beginning in 1993.
But we don't have a big state of the art 'Green' building, we don't used hi-tech packaging that may be able to recycled, (depending on where you live) and we don't go on and on about how we are ORGANIC.
What we do is to run our business along rather old fashioned principles. That's the sort of people we are. And the sort of things we do are: